- Thank You, Beth
- OCT Angiography: Could it Change Clinical Practice?
- When Beauty Talk Turns Ugly
- Recommending Nutraceuticals Is a State of Mind
- Integrating All Areas of Your Business
- Social Media Presence Can Keep You In Prospective Patients’ Minds
- The State of the Union: Contact Lenses
- Screen for Dry Eye Disease During Contact Lens Fitting
- Proper Evaluation is Key to Success in Patients With Contact Lens Discomfort
- Meeting the Needs of Digital Age Patients With Daily Disposable Contact Lenses
- Converting Patients to Daily Disposable Contact Lenses
- Digital Eye Strain: Have We Found a Solution?
- Evolving Contact Lens Expectations in the Digital World
- The Role of Link Building in SEO
- How to Present RLE to Patients in Three Simple Steps
- Corneal Inlays: A Clinical Primer
- SMILE Provides Viable Alternative to LASIK
- Early Detection of Systemic Disorders in the Optometric Office
Patients who run late, on-call after hours, patient emergencies, teleconferences and webinars, meetings, deadlines, managing the office, bills and payroll, absent employees—the list goes on and on. These are just some of the daily challenges we all deal with to make our careers move forward. That is just our side. Let’s not forget the great team from Bryn Mawr Communications. These folks work tirelessly to get the most up-to-date and accurate information out to the eye care community so that we can all be well-informed advocates for our patients. Whether we are on the patient care side or the information delivery side, we all work incredibly hard because we are passionate about what we do and who we do it for. Ask yourself, who truly enables me to do what I do best? Can you picture their face? Remember that face. These people make up the thankless support staff of the eye care industry. If it takes a village to raise a child, think about what it takes for all of us to do what we love.
I have the honor of attending many conferences where I have discussions with colleagues from around the world. At some point in the conversation, everyone gets around to asking the same question, “How do you do it all?” The response is invariably is: “I have a really great and understanding spouse” or “I have family or friends that help us out.” Your amazing support staff keeps it all together. All good business seminars and consultants will tell you, your staff would like more money in their wallet, but they love and crave acknowledgement for their hard work and dedication.
Remember that face that I asked you to picture in the previous paragraph? Put down this magazine, turn off your computer or electronic whatever you are looking at, and call your support staff. Like, now. And tell them you realize how much they support you, enable you to care for patients, run your business, and help you succeed. Tell them you love them. You can always come back and pick up this journal or return to the web page. Believe me, it will still be there.
For me? I couldn’t do it without my wife, Beth. She is an amazing and beautiful woman, and an incredible mother and wife. A picture-perfect role model for our children. An athlete with a passion for yoga. A compassionate soul who is always willing and able to help the less fortunate. She is an advocate, educator, leader, and supportive social worker for first-time moms who desperately need her guidance. She loves to hold and play with newborn babies. Like many others who support us, she had no idea that she was marrying into this crazy profession or what it would take to support our journey in it.
I’ve got to go. I need to call my wife and tell her I love her and thank her from the bottom of my heart for supporting me and the entire eye care profession.
Andrew S. Morgenstern, OD, FAAO
Chief Medical Editor