- A Caveman Walks Into a Whole Foods…
- 5 Things You May Not Have Known (And Now You Do)
- Fill a Need
- Harsh Conditions for Contacts
- Management Options for Vitreous Opacities
- Educating the Refractive Surgery Patient
- Ocular Surface Disease in Men and Pediatric Patients
- Neurostimulation: Does It Work on Dry Eye?
- Stage 3 Dry Eye Treatments: Punctal Cautery
- IOLs 101
- Tweak That Toric IOL
- Preoperative Workup and IOL Recommendations From Optometrists
- Managing Patient Expectations in the Era of Evolving Technology
- The Role of Optometrists in the Future of Cataract Care
- Preparing Patients for Cataract Surgery
- Contact Lens Fitting in a Patient with ICRS Implants
- The Ins and Outs of Prior Authorizations
- Retaining Talented Staff
- Get to Know Daniel J. Press, OD, FCOVD
Refractive surgery represents the best of integrated eye care. Optometrists and ophthalmologists practice to the full scope of their abilities and work cohesively together to enhance their patients’ quality of care. Over all the years, I’ve been involved in refractive surgery, and due in part to better technology and improvements in how we screen and care for patients throughout the process, I have seen outcomes improve dramatically.
TO THE POINT
From the front desk to the final visit, experience and communication are key to good patient outcomes and satisfaction following refractive procedures.
One of the toughest things for many doctors to recognize is that effective patient education doesn’t start with us. The front desk is the most important step in the patient education process because that very first interaction sets the tone for everything that follows.
Often, front desk personnel ask the reason for the call and make an appointment, but that touchpoint can be more effective if the receptionist can direct patients to information, convey enthusiasm, and begin to set expectations about the range of procedures available (Figure). If appropriate, the receptionist should then tag the chart as “Interested in refractive surgery.”
During the appointment, the technician who brings the patient back can continue that enthusiasm and education. He or she can say something like, “I see you are interested in corrective options,” wait for the patient to respond affirmatively, and then say “Oh, our patients love it. Dr. Morgenstern will take great care of you.” Additionally, patient education videos can be shown during any wait time in the office.
With all that, patients are already well-educated by the time I see them. They are excited about the opportunities, aware of the procedures and technology, and already expecting to be talking with me about refractive surgical options—which might be LASIK, but might also be lens surgery.
In talking with patients about what they want and expect from refractive surgery, I start out being very general and then, with data and information specific to the patient, I expand upon their goals and expectations.
I want to understand what is bothering the patient and what motivated him or her to come in so that I can tailor my recommendation to him or her. I like to share the outcomes of the PROWL study with patients, which looked at objective and subjective results in hundreds of patients from both military and civilian populations. The percentage of patients with 20/20 vision after surgery was nearly 100% (99% in PROWL-1 and 96% in PROWL-2), and the rate of complications was exceedingly low. Patient-reported outcomes (also termed PRO, which is a fancy way of saying “opinions”) were also very positive, with more than 96% of patients reporting satisfaction at 3 months.1
The Power of the iPad
By Ahmad Fahmy, OD
It’s hard to think back to the days before tablets. Since the iPad came to market in 2010, tablets have been used as a medium to communicate with patients, most of whom are very familiar with its core functions. This familiarity has been a key advantage, driving the utility of tablets in the health care setting. The ability of this technology to package intuitive software continues to impress. Doctors and health care providers can communicate with nonverbal patients in hospital rooms, zeroing in on pain levels and specific needs in a timely manner.
Among the most demanding tasks facing optometrists daily is making a connection with patients regarding their ocular health status and determining the most appropriate treatment, which is of a two-way street. The iPad is a great tool to help a patient visualize clinical findings and better understand how each treatment will specifically address those findings. Some patients respond well to verbal communication without the need for multiple explanations. Increasingly, however, the majority of my patients favor using multiple modes of communication, and many rely on images to complete their understanding of various conditions. Concepts relating to many common ocular conditions, from open angle glaucoma to meibomian gland dysfunction, can be illustrated with images and videos.
If you are not already using an iPad or tablet to explain these common conditions, give it a shot. You may find that the patient’s overall grasp of his or her ocular health improves, making him or her more likely to be diligent in following treatment recommendations.
It is particularly important to discuss presbyopia, which, in my experience, is the biggest contributing factors to dissatisfaction with LASIK. If the patient’s expectations of good uncorrected vision at all distances weren’t realistic, it could be that we failed to do a satisfactory job helping him or her to understand that there will still be a need for reading glasses now or in the future.
THE VALUE OF CREATIVE LANGUAGE
Medical terminology is difficult for most patients to absorb. It doesn’t mean they are stupid or not paying attention—it is just a language they don’t speak. The onus is on us to translate what we know into something the layperson can understand. My approach is to use analogies to help patients relate what I’m saying to something they understand better. These make more sense to the patient than a clinical discussion using phrases such as reducing pathogen load on the ocular surface and tear film homeostasis.
For example, when I talk about the importance of treating ocular surface disease (OSD), I ask, “If you were going to have abdominal surgery, would you want the surgeon to cut into red, irritated, flaky skin that doesn’t heal well or into healthy skin?” Or sometimes I will tell them that doing surgery without taking care of their OSD is like a boxer going into a fight without training.
In my practice, OSD treatment always starts with good lid scrubs and, many times, hypochlorous acid to decrease normal bacterial load. A preoperative regimen might include artificial tears, topical therapies, or other treatments.
Patients rarely choose a doctor or surgery center based on a specific technology. In my experience, they choose based on reputation, but that still ties back to technology. Over the years, I’ve found that the iLASIK technology suite (Johnson & Johnson Vision) provides an excellent opportunity to achieve the kind of outcomes that drive word-of-mouth referrals and build our reputation. Since the early days of the Star S2 laser, this platform has continually grown more sophisticated.
Even the best racecar driver needs a great car to win the race. If you put Mario Andretti in a Volkswagon Beetle, his professional skills are not optimized and he is not going to win the race. Similarly, refractive surgery demands both the right surgeon and the right technology.
Good patient screening and treatment of OSD help ensure that we have qualified candidates who will be able to achieve good outcomes from laser or lens-based refractive surgery. Referring to surgeons whose reputation has been built on great technology is key, and educating patients effectively—in language they can understand—is essential to maintaining realistic expectations and high levels of satisfaction after surgery.
1. Eydelman M, Hilmantel G, Tarver ME, et al. Symptoms and satisfaction of patients in the patient-reported outcomes with laser in situ keratomileusis (PROWL) studies. JAMA Ophthalmol. 2017:135(1);13-22.
Andrew S. Morgenstern, OD, FAAO
• Chief Medical Editor, Advanced Ocular Care and EyetubeOD.com
• optometric subject matter expert, Vision Center of Excellence, Walter Reed National Military Medical Center, Bethesda, Md.; immediate past president, Optometric Cornea, Cataract and Refractive Society; executive board member, International Keratoconus Academy; past chairman, American Optometric Association New Technology Committee
• financial interest: none acknowledged
• @iEyeDoc; email@example.com