Today's aesthetic practices need full-circle public relations. From developing local media contacts, building a social media presence, and managing the challenges of reputation management, today's aesthetic physician must be sure to promote and protect his/her name. Should you hire a full-time marketing expert, contract with an outside agency, or try to do it all yourself? What should you do when confronted with a PR crisis. Industry veteran Megan Driscoll talks to host Steven Dayan, MD, FACS.
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