The best investment in marketing focuses on a long-range plan. If you have good ideas without a firm strategy and follow-through, your investment won't pay off, says Tracy Drumm, Vice President of IF Marketing.
EyetubeOD is the world's first video resource specifically dedicated to optometry and it is now the online home of Advanced Ocular Care. In addition to videos providing general optometric education with a focus on integrated management of patients, you can also access the full text of the print publication Advanced Ocular Care, including its archives. The combined presentation of print and video resources provide a dynamic educational opportunity encompassing insights from thought leaders about modern treatment strategies and patient consultations; updates on the latest technologies and research; and ideas for the meaningful advancement of patient care.