All Channel Items

What's Your Brand?

Dave Ziegler, OD

Latest Technology in Optometry

Douglas Devries, OD, Walter Whitley, OD, MBA, FAAO

Optometry in the Age of Digital Marketing

Alan Glazier, OD, Walter Whitley, OD, MBA, FAAO

Starting a Dry Eye Center of Excellence

Walter Whitley, OD, MBA, FAAO, Whitney Hauser, OD

Challenges With Dry Eye

Brandon Ayres, MD, Mark Kontos, MD, Preeya Gupta, MD

Surgically Induced Astigmatism

Sumitra Khandelwal, MD

Talking With Asymptomatic Patients

Josh Johnston, OD, Marc Bloomenstein, OD

Identification and Treatment of Ocular Allergy

David Kading, OD, Mile Brujic, OD

Management and Treatment of Uveitis

Bridgitte Shen Lee, OD, Nathan Lighthizer, OD

Treating Demodex in Younger Patients

Leslie O'Dell, OD, Whitney Hauser, OD

Innovations in Dry Eye, Refractive Surgery, and Keratoconus

Bridgitte Shen Lee, OD, Clark Chang, OD

Opportunities With Multifocal Lenses

David L. Kading, OD, FAAO, Mile Brujic, OD

Retinal Findings with Systemic Disease

Michael Cooper, OD, Jeffry Gerson, OD, FAAO

Contact Lens Crossfire

Melissa Barnett, OD, FAAO, Whitney Hauser, OD

The Mobile Driven World

Ekwa Marketing/

Vision Development in the Infant and Toddler

Glen Steele, OD, Katherine Mastrota, OD

Top 10 Diagnoses You Should Never Miss

Michael Cooper, OD, Andrew Morgenstern, OD

What is Dry Eye Syndrome?

Leslie O'Dell, OD

Treatment and Management of the Posterior Segment

Bradley Sutton, OD, Derek Cunningham OD

Does My Patient Need VT? Questions to Ask, Tests to Do

Michael Cooper, OD, Glen Steele, OD

Ulcers and Infiltrates

Michael Cooper, OD, Blair Lonsberry, OD

Don't Get Fooled: When the OCT Goofs

Michael Cooper, OD, Benjamin Casella, OD

Oculoplastics for ODs

Bryan Bechtel, Leslie Phillips, OD

Anterior Segment Assault: Treating Common and Uncommon Conditions

Jason R. Miller, OD, MBA, FAAO, Mile Brujic, OD

Amblyopia: What the Studies Show

Derek Cunningham OD, Zachary McCarty, OD

Prescribing Oral Steroids with Ease

Michael Cooper, OD, Benjamin Casella, OD

Optometrist's Guide to Cross-Linking

Michael Cooper, OD, William Tullo, OD

Managed Care Update

Michael Cooper, OD, Walter West, OD

A Decade of Data from the Optometric Glaucoma Society

Michael Cooper, OD, Murray Fingeret, OD

Opportunities in Optometric Practices

Gina Wesley, OD, MS, FAAO, Walter Whitley, OD, MBA, FAAO

Generating Revenue

Chris Freeman, OD, FAAO

Innovation in Cataract Surgery

Marc Bloomenstein, OD

Surfing the Pipeline

David Kading, OD, FAAO

Anterior Segment Rapid Fire Session

David Kading, OD, FAAO, Mile Brujic, OD

Efficiency: Maximize Your Time

Walter Whitley, OD, MBA, FAAO

Creating Loyalty with Contact Lens Wear

Jason R. Miller, OD, MBA, FAAO

Working with Medical and Vision Insurance

Jason R. Miller, OD, MBA, FAAO

Growing Revenue

Eric Brooker, OD, Joe Russell, Matt Brown, OD



Epigenetics Brings Whole Body Care Into Optometry

Scott L. Sedlack, OD

Eye health and general health are inseparable. […]

To Bonus or Not to Bonus

Crystal M. Brimer, OD, FAAO

There are myriad strategies for incentivizing staff, but selection should be primarily based on what you have more of: time or mon […]


Tal Raviv, MD

Will telehealth startups disrupt in-office refraction? […]

Get to Know Nathan Lighthizer, OD, FAAO

We asked a panel of thought leaders from AOC’s editorial board to nominate five optometrists whom they consider to be “Rising […]

Thank You, Beth

Andrew Morgenstern, OD, FAAO


When Beauty Talk Turns Ugly

Leslie E. O’Dell, OD; Amy Gallant Sullivan, MS; and Laura M. Periman, MD

The must-have conversation with patients about cosmetic use. […]

Recommending Nutraceuticals Is a State of Mind

Robert L. Davis OD, FAAO

One way to help ensure compliance is to offer therapies in your own office. […]

Integrating All Areas of Your Business

Jason R. Miller, OD, MBA, FAAO

An influence-point analysis can help put your practice on track. […]

Social Media Presence Can Keep You In Prospective Patients’ Minds

Justin Holt, OD

Interaction and innovations help maintain interest. […]

Meeting the Needs of Digital Age Patients With Daily Disposable Contact Lenses

Bridgitte Shen Lee, OD

Grow your practice and gain patient loyalty. […]

Converting Patients to Daily Disposable Contact Lenses

Samuel J. Teske, OD, PA, With Kevin Christian, CPOA

Those daily modality contacts aren’t going to prescribe themselves. […]

Digital Eye Strain: Have We Found a Solution?

S. Barry Eiden, OD, FAAO

Companies are developing lens designs meant to decrease DES. […]

The Role of Link Building in SEO

Simon Cornelius, OD

Links from authoritative sites can boost your ranking. […]

“If I Could Turn Back Time ...“

Leslie E. O’Dell, OD; Amy Gallant Sullivan, BS; and Laura M. Periman, MD

Beauty practices that wreak havoc on the ocular surface: part three of a four-part series. […]

2016: The Year in Approvals

Conni Bergmann Koury, Editor-in-Chief

As 2016 comes to a close, AOC takes a look back at the key eye care moves made by the FDA. […]

Business Perspective

Stephen Daily, Executive Editor, News, BMC

Ophthalmic leaders discuss trends, new treatment options, and compliance issues. […]

What Makes Eye Care Tick?

Rochelle Nataloni, Contributing Editor

Futuristic innovation supported by enthusiastic investors has insiders excited about things to come. […]

Advancing Nutrition and Eye Health

Pamela Damsen and Zac Denning


“Cleveland Rocks! Cleveland Rocks!”

Andrew Morgenstern, OD, FAAO, and Walt Whitley, OD, MBA, FAAO




The Benefits of Optometric Residency

Jillian Janes, OD

Did you even know there were residencies in optometry? […]

The Economics of Superior Technology in the Era of Health Care Reform

John Rumpakis, OD, MBA

A different way of looking at the cost of the care you provide. […]

Cosmetometry: You Already Know a Lot More Than You Think You Know

Walt Whitley, OD, MBA

There are many parallels in aesthetics to the core services optometrist already provide to patients. […]

Breaking Down Barriers to Offering Aesthetic Services

Whitney Hauser, OD

Are optometrists limiting their own success? […]

Systematic Approach to Orbital, Sinus Disease

Michael DelGiodice, OD, FAAO

Unmasking unilateral proptosis. […]

Finding the Ideal Team Player

Crystal M. Brimer, OD, FAAO

A combination of traits makes for the best employees. […]

Ophthalmologists’ Input Shapes an EHR System

David A. Goldman, MD

Designed by doctors who learned how to code, not the other way around. […]

Cultural Competency Can Make Practice More Effective

Agustin L. Gonzalez, OD

Attention to the nuances of ethnic differences may improve communication with patients. […]

Know How to Use an AED

Clarissa DePaz, OD

Do you know what to do if someone is undergoing sudden cardiac arrest? […]

Do Not Do Nothing

Marc Bloomenstein, OD, FAAO



Andrew S. Morgenstern, OD, FAAO


Suffering for Beauty: Harmful Ingredients and Trends in Cosmetics

Leslie E. O’Dell, OD; Amy Gallant Sullivan BS; and Laura M. Periman, MD

Dirty secrets inside the beauty bag. […]

Meeting the Eye Care Needs of Student Athletes

Bridgitte Shen Lee, OD

Digital eye strain and dry eye disease are not just problems for adults. […]

Bad Eyes?

Gale S. Pollock, Major General (Ret), CRNA, FACHE, FAAN

Explaining an eye exam to the youngest patients. […]

Concussion in Children: Different From Adults

Jacqueline Theis, OD, FAAO

Diagnosis and collaborative care for pediatric concussion in primary care optometry. […]

Recognizing the Patient at Risk for Depression After Vision Loss

Khadija S. Shahid, OD, FAAO

Depression may be a necessary step in adjusting to an impairment. […]

Patient-Centered Collaborative Glaucoma Care

Sarah D. Wood, OD, MS, FAAO

Partnership in managing glaucoma can yield highly efficient, high-quality patient care. […]

The Coming Alphabet Soup

Thomas R. Cheezum, OD, CPC

What will it mean for optometrists? […]

Don’t Miss These Series on EyetubeOD!



Walt Whitley, OD, MBA, FAAO


“Let the Buyer Beware”

Robert M. Easton Jr., OD, FAAO

What regulations guide the use of “tele” services in eye care? […]

Ten Tips to Avoiding Pitfalls as a New Doctor

Lawrence Yu, OD

Follow these recommendations to avoid common mistakes and confidently practice optometry right out of school. […]

Zika Virus and the Eye

Agustin L. Gonzales, OD, FAAO

Knowledge about the potential effects is still evolving. […]

Antiaging Eye Care and Aesthetics

Bridgitte Shen Lee, OD

Going beyond the traditional scope of primary eye care. […]

The View From the Island

Richard A. Adler, MD

Exploring new horizons in multispecialty practice. […]

Beauty Does Not Have to Hurt

Leslie E. O’Dell, OD; Amy Gallant Sullivan; and Laura M. Periman, MD

Ocular surface disease can be exacerbated by chemicals hiding in plain sight in everyday products. This is the first of a three pa […]

Should Patients Trust Their Skin to Eye Care Providers?

Apostolos Anagnostopoulos, MD, and Wendy W. Lee, MD

The answer is yes. […]

Current Trends in Blepharoplasty and Periocular Rejuvenation

Jeffrey M. Joseph, MD

Oculoplastic surgeons use a constantly evolving, multidimensional approach to deliver improved aesthetic results. […]

Measuring ROI from SEO

Simon Cornelius

See yourself as Google sees you. […]