Marketing to Women

by Leslie O'Dell, OD, Whitney Hauser, OD

Drs. Leslie O’Dell and Whitney Hauser share advice on how physicians can market their practices to women. Dr. O’Dell says that, because women are often making the medical decisions for their children and other family members, it is important to provide them with clinical information when they need it. Dr. Hauser discusses digital and conventional marketing strategies that practitioners should use to increase brand awareness.

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